We want our website to accurately convey who we are â€“ the stateâ€™s largest environmental coalition â€“ in a professional and exciting way that also makes our work understandable to all users: the public, policy makers, donors, the media and other environmentalists. Our current site is used by all of our coalition members and is overdue for a makeover (itâ€™s 10 years old). Weâ€™d be thrilled to work with the Nerdery to determine how to best upgrade our site.
THINGS WE LIKE ABOUT OUR CURRENT SITE but hope could be enhanced through an upgrade:
â€¢ Our site is typically the first stop for people looking for info on environmental issues in Minnesota. We want to make that information more accessible through sensible navigation, a prominent search bar, an e-newsletter sign-up field, and understandable copy.
â€¢ Our website provides tools for thousands of Minnesotans to get engaged in policy campaigns and connect with their lawmakers about issues they care about. Right now, laws that protect our water, air and land are being aggressively attacked by lawmakers, and we must do all we can to help citizens become more informed and take action on urgent environmental issues.
â€¢ The web developers who built our site constructed a special content management system that allows our nonprofit members to submit content like calendar events, job postings, news items, and more. This functionality is a huge asset to our members, though we would all benefit from a modern CMS.
â€¢ Our members also have access to a members-only part of the website, which allows them to share sensitive information about our campaigns. We hope a new site would allow members to do even more confidential sharing of news and resources.
OTHER WAYS TO IMPROVE:
â€¢ Because of how our website was built 10 years ago, the MEP staff who administer our website can only make limited updates to the web content; the majority of upgrades must be done out-of-house by the web developer. This is a convoluted process that makes even minor upgrades costly and time-consuming.
â€¢ It would be great to showcase our Twitter feed, since that provides the most up-to-date news about environmental policies.
â€¢ We need to make it easy for donors to learn about our work and feel comfortable making secure donations online.
â€¢ Our site must improve our coalitionâ€™s online identity. Our current siteâ€™s outdated appearance makes us lose credibility as a professional coalition, hindering our effectiveness.
â€¢ We need something fresh and exciting that will convey the importance of the issues weâ€™re working on â€“ and encourage visitors to get involved.
â€¢ Other ideas? Weâ€™re definitely open to suggestions from the Nerdery!